The Concept of Attitude in Behavior Analysis

A textbook that presents the concept of attitude from the standpoint of behavior analysis, from everyday life to the laboratory. In four parts, it starts from recognizing attitudes in ordinary situations; builds a behavior-analytic definition (attitude as discriminated operant behavior whose topography is or implies the attribution of a value to an object); explores its boundaries with opinion, belief, and value, as well as prejudice, functional analysis, stimulus equivalence, relational frame theory, and measurement; and ends with a close reading of experiments and the design of a study, including research with comic strips.

Each chapter includes objectives, examples and non-examples, self-test questions, common mistakes, a summary, exercises with an annotated answer key, and a mastery criterion. Written for beginning researchers. Translated from the Brazilian Portuguese edition.

A Editora Walden4 é a editora do Instituto Walden4, em Brasília-DF. Publica livros em Análise do Comportamento, autismo, psicoterapia e práticas psicológicas baseadas em evidências, com linguagem acessível para estudantes, profissionais e famílias. Boa parte do catálogo é gratuita em PDF. Veja todos os livros ou publique conosco.